Transforming Tens of Thousands of Used Cases into A Series of Artworks through Re/CASETiFY Program

Nowadays, mobile phones have become items that almost everyone owns, including the accessories, and phone cases being one of them. In the industry, CASETiFY is one of the largest brands of phone cases globally. Considering the high production, the company is trying to make their business more environmentally friendly by launching the Re/CASETiFY program, a movement for recycling used casings into various products, from new casings to art installations.

Upcycling program by CASETiFY (cr: CASETiFY)

The program began with collecting case donations—which are not limited to CASETiFY only but also from all other brands—in their 40+ physical stores worldwide. The collected phone and bud cases are then separated into their respective materials, grounded into pellets, and mixed with other scraps and bio-plastic. Since it was first launched in 2021, more than 84,000 kg of plastic has been recycled. Apart from that, Re/CASETiFY has also succeeded in increasing the percentage of recycled materials used in all CASETiFY products to finally reach 100% in 2023.

Earth Month 2024 celebration (cr: CASETiFY)

In celebration of Earth Month 2024, CASETiFY collaborated with renowned designers to run a campaign of public art installations in five countries around the world: the US, South Korea, China, Australia, and Thailand. The movement transformed more than 50,000 phone cases into a series of artworks.

Cases recycling (cr: CASETiFY)

In New York, two Brooklyn artists, Wade and Leta, sculpted Re/CASETiFY™ Rest Stop from 13,000 cases, using a functional seating approach inspired by the process of reuse and creation.

Rest Stop by Wade and Leta (cr: CASETiFY)

Youngmin Kang in Seoul transforms used cases into impressive works of Re/CASETiFY™ Perspective Fragments, a traditional Korean stone pagoda, aiming to inspire a more innovative and sustainable future.

Perspective Fragments by Youngmin Kang (cr: CASETiFY)

Around 30,000 cases were grinded by zilin in China into the Re/CASETiFY™ Fireworks Stand, an installation that symbolizes the end of a chapter and the celebration of a new life.

Firework Stand by zilin (cr: CASETiFY)

Eva Furniture, a Melbourne-based furniture company, converted 16,000 cases into the Re/CASETiFY Sofa in Sydney as a space for relaxation and renewal, in line with CASETiFY's message of “rejuvenation through upcycling.”

Re/Treat Sofa by Eva Furniture (cr: CASETiFY)

In Bangkok, the Telejourn Shoes Project—a local non-profit organization that makes shoe soles from ocean waste—collaborated with volunteers and scientists to turn cases into 500 pairs of sandals.

CASETiFY sandals by Telejourn Shoe Project (cr: CASETiFY)