Ninth Coffee Shop Attracts Shopping Center Visitors

Various innovations are carried out by coffee shop business owners who are mushrooming around the world to attract their customers. One of them is a coffee shop in China called Ninth Coffee Shop which is uniquely designed to be the center of attention. Its very strategic location on the ground floor of the Shanghai Changfeng Joy City shopping center makes FSJ Studio have to innovate to respond to the environmental conditions around the site. Furthermore, the presence of this coffee shop attracts the attention of pedestrians from all directions of the trading and communication center.

Façade of Ninth Coffee Shop

This 75-square-meter coffee shop shows the process of making coffee to the public by placing a coffee-making counter on the front. This counter is circular in a hexagon shape and is equipped with coffee utensils. One side of the glass is opened so that customers can order the menu from the barista. The ceiling follows the shape of the counter and is made of down-ceiling with spotlight light accents. Because the façade uses glass material, all barista attractions can attract the attention of passers-by. In addition, this glass material creates the impression of an open but comfortable space. As the access to the inside, two doors are located on both sides to facilitate the circulation of customers in and out of the shop.

Visitors Can Order Menu at the Counter

The Coffee Brewing Counter is at the Front

Along the long glass façade, the seating area with a wooden bench-like shape tends to curve inwards. Poles of natural wooden beams flank these seats. Enjoying a cup of coffee is also equipped with a small round table and chairs. By facing the glass opening, coffee connoisseurs can relax while watching the activities outside the shop.

The Area for Visitors to Enjoy a Cup of Coffee

Coffee Enjoying Area Facing the Glass Window

In the deeper part of this coffee shop, a built-in table with six chairs is reserved for customers with groups. This area is created with a more private feel and applies a gray color palette combined with the natural colors of wood materials. On the other side is a wooden bench facing the coffee counter with a small table for individual customers.

Coffee Enjoyment Area for Groups

Wooden Benches for Individuals

This coffee shop is designed with a dynamic space layout, not fixated on monotonous and inline designs. The design created by Studio FSJ successfully responds to an environment full of shopping activities and people passing by. The most important thing is that this design can attract customers' attention so that it can meet the main essence of a coffee shop.

Layout of Ninth Coffee Shop

The Axonometry of Ninth Coffee Shop