Luxottica Digital Factory Enriches Milan's Industrial Landscape

Milan, a city steeped in architectural tradition and modernity, welcomes a groundbreaking addition to its industrial heritage: the Digital Factory of Luxottica. As a pioneering force in the eyewear market, Luxottica's vision for innovation extends beyond its products to redefine the very spaces in which they are created. Collaborating with Park Associati and storagemilano, Luxottica embarked on a daring architectural journey, reimagining the concept of a factory for the digital age.

Luxottica Digital Factory by Park Associati, Photo by Andrea Martiradonna 

Unlike traditional approaches to architectural intervention, the Digital Factory project does not seek to merely preserve the past but to reimagine it entirely. The result is a transformation that honors the site's industrial roots while embracing a bold and futuristic aesthetic.

Luxottica Digital Factory by Park Associati, Photo by Andrea Martiradonna  

More than just a workspace, the Digital Factory is a cultural nexus—a place where creativity, technology, and community converge. In addition to housing state-of-the-art production facilities, the building boasts an array of public amenities, including galleries, performance spaces, and co-working areas.

Luxottica Digital Factory is a place where creativity, technology, and community converge, Photo by Andrea Martiradonna 

Inside the Luxottica Digital Factory, Photo by Lorenzo Zandri 

Inside the Luxottica Digital Factory, Photo by Lorenzo Zandri 

At the heart of the Digital Factory's transformation lies its façade—a testament to the marriage of technology and elegance. Departing from conventional industrial aesthetics, the façade is a symphony of light and movement, featuring dynamic LED panels that display a mesmerizing array of patterns and colors. This interactive canvas showcases Luxottica's commitment to innovation and serves as a beacon of inspiration for the surrounding community.

The facade of Luxottica Digital Factory, Photo by Andrea Martiradonna 

In a departure from conventional factory environments, the Digital Factory prioritizes green spaces and biophilic design. The building seamlessly integrates lush greenery into its interior, blurring the boundaries between indoors and outdoors. A network of verdant atriums and rooftop gardens provides employees with rejuvenating retreats, fostering creativity and well-being in equal measure. 

The building integrates lush greenery seamlessly into its interior, Photo by Lorenzo Zandri 

Inside the Luxottica Digital Factory, Photo by Lorenzo Zandri 

Beyond meeting standard sustainability metrics, the Digital Factory embraces sustainability as a way of life. From its innovative energy-capturing façade to its on-site renewable energy sources, every aspect of the building is designed with the environment in mind. Moreover, Luxottica's commitment to sustainability extends beyond its walls, with initiatives to support local communities and promote environmental stewardship.

Inside the Luxottica Digital Factory, Photo by Lorenzo Zandri 

The detail, Photo by Andrea Martiradonna 

The Digital Factory of Luxottica redefines the concept of a factory for the digital age and transcends the boundaries of conventional architecture. By embracing innovation, sustainability, and community engagement, this transformative project revitalizes Milan's industrial landscape and stands as a testament to the power of architecture to shape the future of cities and societies. 

Luxottica Digital Factory, Photo by Andrea Martiradonna 

Luxottica Digital Factory, Photo by Lorenzo Zandri 

Ground floorplan 

First floorplan 

Section