Ginza's Louis Vuitton Undulating Facade, Flows Like Water

A newly designed for the Louis Vuitton store in Tokyo’s Ginza district has been unveiled. Wrapped in an undulating skin mimicking the water reflections, this seven-story building becomes a beckoning architectural creation on the corner of Ginza Street.

The Louis Vuitton store in Tokyo's Ginza district, Photo by Daici Ano 

Taking inspiration from Tokyo Bay which is located just down the street from Tokyo's Ginza district, this building creates different impressions. Some say it looks like running water and others say it presents a “jelly” image on the façade. This seven-story building displays different room functions on each floor; the first to fourth floors function as retail areas, the sixth floor occupies the performance-supporting facilities, namely; the salon, while the seventh floor is dedicated to Le café V and Le Chocolat V as Louis Vuitton's debut as a chocolatier.

Wrapped in an undulating facade mimicking the water reflections, Photo by Daici Ano 

When entering this building, visitors will be presented with a perfectly spatial arrangement according to the function of each corner. At the entrance, the visitors will be welcomed by a curved staircase made from sculptural oak winding like water and three jellyfish elements flying on the ceiling. Harmonizing with the undulating façade, the interior is filled with curvy and wavy furniture and decorations, enhancing the exclusive products of Louis Vuitton.  

The attractive jellyfish decoration inside the store, Photo by Daici Ano 

The sculptural oak staircase with glass railing leads the visitors to every floor, Photo by Daici Ano 

The wooden material dominating the interior perfectly blends with the glass railing and the pale stone on the floor, giving a warm yet elegant nuance throughout the interior. A spark of striking color like red, blue, and yellow, adds an attractive aspect inside the retail area. The whole combination of façade and interior design gives this store a bountiful of aesthetics attracting more visitors to stop by.  

The interior of Ginza's Louis Vuitton store, Photo by Daici Ano 

The interior of Ginza's Louis Vuitton store, Photo by Daici Ano