Working for More than 60 Years Hadiprana Design Present at Beyond Living 2024

With more than 60 years of experience and work, he has succeeded in building an extraordinary legacy in architecture, interior design, special lighting, artwork, and landscape architecture. William K. Patty, as the principal interior designer of Hadiprana, was directly involved in the installation exhibited at Beyond Living 2024. Hadiprana himself was free to design three rooms, each of which was named Bangga Darti, Saule, and Bucudore. This name's choice is unique because the naming and design of these three rooms are inspired by the richness of Indonesian culture, especially in the eastern region.

Hadiprana Installation at Beyond Living 2024, Surabaya

Hadiprana Installation at Beyond Living 2024, Surabaya

Hadiprana promotes local wisdom. Bangga Darti itself comes from the Sumba language, which means "Living Room" as a whole, a room that is the crown of the family and used as a center for interaction and discussion. Saule comes from the Ambonese language, which means "Handsome Boy." from its name, this room is a boy's room that displays a new design concept that breaks traditional boundaries that have never been seen before in Hadiprana projects. Hadiprana itself sees this event as an opportunity to explore and redefine luxury. Bucudore is Gentleman's WIC taken from the Sasak language, which means "Corner and Manhood". Using these room names aims to showcase the richness of vocabulary, design philosophy, and charming elements Eastern Indonesia offers. These three rooms are named Bale Pangti, the crown of a family. According to William K. Patty, the story behind the design is that Bale Pangti is a house owned by a textile entrepreneur who has successfully achieved a certain position who, with all his busyness, wants to be at home where the results of his hard work are to have a son who will later be prepared to become the crown prince. This background story was finally realized into the three existing rooms.

Hadiprana Installation at Beyond Living 2024, Surabaya

Hadiprana Installation at Beyond Living 2024, Surabaya

Hadiprana Installation at Beyond Living 2024, Surabaya

Themed Redefine Luxury, Hadiprana flashbacks projects that have been worked on, are being worked on and will be worked on by looking at the potential of each journey by trying new designs based on those experiences. Hadiprana takes a bold new direction for Beyond Living 2024 by presenting a nuance and overall atmosphere of the installation that is very different from anything Hadiprana has ever done before, as evidenced by the use of colors that tend to be darker and an atmosphere that seems mysterious but remains elegant and harmoniously combined. This different approach proves their commitment to new innovations. The local wisdom from Eastern Indonesia that is raised is about weaving. The use is very pronounced and thickly applied to the interior elements made manually using explored woven threads, referred to as the new "terawangan" combined with burnt and painted glass accents as elements that provide richer colors and material accents. The combination of a room that tends to be dark and transparent glass material on several interior elements provides a beautiful harmony. The layered design and distinctive details of Hadiprana are also very much considered, as seen in the three available room installations.

Hadiprana Installation at Beyond Living 2024, Surabaya

Hadiprana Installation at Beyond Living 2024, Surabaya

Hadiprana Design was founded in 1958 by Hendra Hadiprana, one of the leading design firms in Indonesia. Experienced in the hospitality field to commercial projects from houses to apartments, which are proof of team synergy and strong company values ​​​​over the years. For him, the most important thing is arranging architecture and interiors so that they are not only places but also works of art with their own character. Known for its innovative approach, combining aesthetic excellence with functionality and practicality. Hadiprana's commitment to sustainable and visionary design has resulted in many iconic projects that reflect Indonesia's unique cultural heritage and modern aspirations. Focusing on the characteristics of Hadiprana's design line, namely creating eclectic and contemporary experiences that are uniquely acceptable to various generations. Always evolving by combining innovative materials and technologies to elevate design to the next level, creating masterpieces with strong details, extraordinary visual narratives, and original concepts. The message that he wants to convey to visitors is to come to Hadiprana's installation, just come with enjoyment and enjoy the design results from Hadiprana, and let the work speak because the design has a thousand languages ​​​​where everyone has their own perception.