Pranala Associates Thinking in Architecture from Small to Large

Pranala Associates is an architectural studio based in Bandung, Indonesia that acts as a bridge between clients and architecture. As someone behind Pranala Associates, Erick Laurentius Sugiharto, a man born in 1982, is a graduate of architecture from Parahyangan Catholic University, Bandung in 2005, along with his colleague Ronald Pallencaoe, a man born in 1979, who worked for Sean Godsell Architect since he was still in college until he graduated from architecture at the Royal Melbourne Institute of Technology, Australia in 2004. The two figures agreed to commit to establishing Pranala Associates since 2007, before Darius Tanujoyo finally joined in 2017. Darius himself has extensive experience that he gained while working at an architectural firm from Melbourne, this graduate of the Royal Melbourne Institute of Technology in 2003 applied his managerial skills in creating a work system and office culture for the team.

Since its founding, Pranala Associates initially focused on residential projects, but over time it has expanded to large-scale commercial projects. Providing architectural services, interior design, master planning, urban design and construction administration services. Interpreting Pranala design as a solution for clients by making optimal efforts in managing the potential of the site and the surrounding environment, emphasizing the function of the building, the beauty and economic value of each of his works and the needs of each client.

In providing architectural services, Pranala always applies a problem-solving perspective that bridges design with client desires. The designs created are based on previous research to get a complete picture of the surrounding conditions and imagine what the client might need in the future. This is what makes Pranala Associates design produce systematic thinking. Pranala follows the principle of building function which then creates a design transformation that combines efficiency and natural aesthetics to the existing situation. Applying the foundations of architecture and design in providing added value to buildings and spaces. According to Pranala himself, a building is more than just its architecture but also its users.

The projects worked on by Pranala Assosiates are very diverse, some examples of his work are:

Yorokobi House

Yorokobi House (cr: Pranala Associates)

Mova

Mova (cr: Pranala Associates)

YMP Office

YMP Office (cr: Pranala Associates)

Monokuro House

Monokuro House (cr: Pranala Associates)

Kilogram Art Space & Cafe

Kilogram Art Space & Cafe (cr: Pranala Associates)

Mitsugo House

Mitsugo House (cr: Pranala Associates)

YT House

YT House (cr: Pranala Associates)