The newly second branch of KITH store has been launched in the 25 Kent Plaza Office building featuring a variety of clothing brands for any range of age. Not only pleases the visitors with its abundant amount of ready-to-wear apparel but also brings the industrial atmosphere throughout the store.

Façade of Kith Flagship Store in Williamsburg

Ronnie Fieg, the Kith brand founder, together with a team of in-house architects designed this new store by presenting the combination of brick, wood and steel materials to create an industrial atmosphere inside the store. Entering the store, the visitors are led by the staircases inside and greeted by a curved sneakers display made from brick and several children’s clothing hanging shelves on the side.

Kith Flagship Store entrance to the display area

The display area made from brick inside the Kith Flagship Store 

This curved display is made from brick on the outside and white oak on the inside which enhance the beauty of the senakers product. Inside this display, visitors are pleased by the presence of an abundant number of sneakers with various types, models, and colors. The unique circular light on the ceiling brings an industrial atmosphere inside the display room. Several arched benches from white oak and a circular bench in the heart of the display room provides a seating area for the visitors to try on the products.

The display area with its dome-shaped ceiling and white oak walls 

Kith Flagship Store display area filled with numerous types of sneakers products 

Behind the display room is the Kith Treats area, which sells a combination of ice cream and cereal, a very popular dish that attracts children. The walls of this area seem luxurious with Rosa Aurora marble lining and blend harmoniously with the outside view which can be seen from the wide glass windows. Wandering around the store, the visitors are welcomed by the authenticity of various clothing designs and a big wooden display of various accessories such as socks, glasses, and many more.

Kith Treats area with charming marble walls

Kith Treats area with charming marble walls

Industrial atmosphere around the clothing display

The accessories display area in the Kith Flagship Store 

The combination of polished concrete on the floor and walls, the bricks and white oak in the display area, the beautiful Rosa Aurora marble on the Kith Treats area, and the shiny metal on several parts of the room have accomplished to create the perfect industrialist aesthetic inside this store. Meanwhile, the harmonious utilization of brick on the display area and the exterior of the building presents a strong Kith store’s identity, matching with Williamsburg's industrial neighborhood.

The Kith Flagship Store