Terracotta Organic Islands Inside the Fortune Farm Jewelry Store

When talking about jewelry stores, the luxurious and sparkling interior design usually comes to mind. Unlike the traditional layout of transactional counters, often found in this typology, LUIRE, in collaboration with MuseLAB, presents a Martian atmosphere in a commercial project called Fortune Farm Store. Through the glass walls at the front, the striking interior radiates the light that draws people into the space that seems like a whole “different world.”

Martian atmosphere in a jewelry store (cr: The Fishy Project)

Organic geometries (cr: The Fishy Project)

When one opens the door, the terracotta-colored organic geometries warmly welcome them. As the outermost display, a bubble with a niche floats like a giant ladle hanging from the ceiling. In the center of the room, there is a long, curved “Discovery Island” sheltered by an identical volume suspended above it. On the island, glass domes, which function as jewelry display cases, emerge from the contoured surface that resembles the moon's craters designed by Artist Shailesh Rajput. Meanwhile, the floating volume functions as a lighting installation.

A bubble with a niche (cr: The Fishy Project)

The contoured surface that resembles the moon’s craters (cr: The Fishy Project)

On one side of the wall, there is a protruding, wavy mass that is also used as a products showcase. Such design allows visitors to observe the jewelry closely. On the other side, there are several amoebic mirrors installed at varying heights so that they can reflect the customers’ figure from various angles, making it easier for them to see the jewelry they are trying on—be it at hand, body, or head level.

Wavy walls (cr: The Fishy Project)

Amoebic mirror in varying heights (cr: The Fishy Project)

People who enter the shop will automatically explore and circulate, following the shape of the island and walls. In this way, interactions between customers and stores become less stiff and dynamic.

Axonometric diagram